About

Nick is a pioneer of cloud storage technology, earning the trust of the world’s largest broadcasters, banks, telcos, and sports teams to deploy object storage platforms in their video production and archive workflows. As an enthusiast of technology and media workflows, Nick passionately believes that people, community, and partners are essential for successfully scaling a business internationally. He advocates for a purpose and personality driven approach in developing effective go-to-market strategies.

Having co-founded Cardiff based Object Matrix, Nick spent the last 20 years building a global network in the Media & Entertainment technology market, gaining expertise in startups, scale-ups, and disruptive technologies. This included developing marketing strategies, sales channels, strategic technology partnerships, and achieving global sales with some of the world’s most recognised brands (the NBA, the WRU, CNN, Warner Brothers Discovery, the European Parliament, Deutsche Bank, Orange, France Televisions, BT, and the BBC, to name a few). Following the sale of Object Matrix in January 2023, and his exit from the company in August 2023, Nick founded the Go-To-Market advisory business Scaling With Scarcity. 

Alongside his career, he has created and produces ‘The Silent Partners’ business podcast and can be found posting pictures of bread and his beagles on Instagram. Nick is also a co-founder of GlobalWelsh, the Workflow Innovation Group and Chepstow Gold Touch Rugby Club.